Doctor Pepper Candle Creative Campaign
Creative Strategy • IMC Campaign
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Developed a fully integrated marketing campaign for a novelty Doctor Pepper candle. The campaign combined positioning, audience insights, messaging, and creative content to create a memorable brand experience centred around curiosity and nostalgia.
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Develop an integrated campaign that differentiated the product and generated awareness among younger audiences.
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Creative Strategy
Campaign Development
Positioning
Audience Research
Messaging
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This project strengthened my ability to transform research and strategy into creative marketing campaigns with a clear audience focus.
