IKEA Canada Social Media Audit
Social Media Strategy • Consumer Research
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Completed an in-depth audit of IKEA Canada's social media presence, evaluating audience behaviour, content strategy, and brand positioning. The project identified opportunities to strengthen engagement and improve digital communication.
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Evaluate an established brand's social strategy and recommend opportunities for improvement.
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Research
Audience Analysis
Competitive Analysis
Content Strategy
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Developed a deeper understanding of audience research, platform strategy, and data-driven marketing recommendations.
